Daily Archives: March 16, 2016
R&B Special Feature: Empathy: The Brand Equity Of Retail (Harvard Working Knowledge)
There’s a famous line from the movie The Godfather, which is often repeated in corporate settings: “This is business, not personal.” Ironically, though, that statement is actually bad business advice.
During the Consortium for Operational Excellence in Retailing (COER) conference held May 10-11 at Harvard Business School, professor Ananth Raman discussed the importance of empathy in customer-facing business.





























