Daily Archives: June 6, 2015
R&B Special Feature: The Surprising Winners And Losers In The Retail Revolution (Harvard Working Knowledge)
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? lays out the thesis that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing wants and needs of a new generation of shoppers—the millennials.
In Part 2 of our three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground.





























