Nestlé India Executive Board accepting the CRII Most Trusted Brand recognition

At a special session, the Executive Board at Nestlé India Ltd, led by CMD Suresh Narayanan (centre), received the CRII Most Trusted Brand Award from CRII Guild Members, including Abhilash Misra (Director, India and South Asia Outreach, Chicago Booth) and Anupam Kaul (Head, Institute of Quality, Confederation of Indian Industries); Nestlé India India was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey; during the ceremony, Nestlé India was also inducted into the esteemed CRII Guild

Dabur India Ltd accepting the CRII Most Trusted Brand recognition

Sunil Duggal, Dabur CEO (second from right) and Byas Anand, Head Communications, Dabur India, accepting the CRII Most Trusted Brand Award, after Dabur India was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey; during the ceremony, Dabur India was also inducted into the esteemed CRII Guild

Hindustan Unilever Ltd awarded and inducted into the CRII Guild

After the incorporation of HUL into the CRII Guild, Rajeev Batra, Group Head, Corporate Affairs, HUL, addressing the CRII board on behalf of HUL Chairman and Managing Director, Sanjiv Mehta, while accepting the CRII Most Trusted Brand Award; HUL was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey

CRII and University of Chicago Booth School of Business sign a wide ranging MoU

After the momentous signing of the Memorandum of Understanding between CRII and the University of Chicago Booth School of Business, William Kooser (Associate Dean, University of Chicago Booth School of Business) accepts the Confederation Guild testimonial on behalf of Chicago Booth

Union Ministry of MSME, Government of India, being inducted into the Confederation Guild

Honourable Union MSME Minister Sh. Kalraj Mishra (second from right) accepting the CRII Guild testimonial in the presence of (extreme right) Bharath Visweswariah, Executive Director, UChicago Center, New Delhi, India, (extreme left) Kartik Narayan, Executive Director, CRII, and Param Khanna, Executive Director, CRII

Union Ministry of HRD, Government of India, being inducted into the Confederation Guild

(Centre to right) Honourable Union HRD Minister Dr. Ram Shankar Katheria, William Kooser (Associate Dean, University of Chicago Booth School of Business) and Abhilash Misra (Director, India & South Asia Outreach, University of Chicago Booth School of Business)

Foodpanda being inducted into the Confederation Guild

Foodpanda, represented by the Foodpanda India CEO Saurabh Kochhar (center), accepting the CRII Guild testimonial, in the presence of Kartik Narayan (left), Executive Director, Confederation of Retail Industries of India

PolicyBazaar being inducted into the Confederation Guild

PolicyBazaar.com, represented by co-Founder, CFO & COO Alok Bansal (right), accepting the CRII Guild testimonial, in the presence of Rushil Khanna, Executive Director, Confederation of Retail Industries of India

FabFurnish being inducted into the Confederation Guild

Ashish Garg, co-Founder FabFurnish.com, accepting the Confederation Guild testimonial on behalf of FabFurnish.com, in the presence of Param Khanna (left), Executive Director, Confederation of Retail Industries of India

 

It’s Complicated (Kenan-Flagler Business School)

After the financial crisis of 2007-09, some researchers and industry groups suggested that avoiding another crisis could be as simple as changing the accounting rules under which financial firms operate.

Could it really be that easy? While it’s impossible to know with absolute certainty, two papers by two UNC professors and colleagues at other institutions suggest the answer is no.

Industry groups and others have proposed to allow financial firms to adopt historical cost accounting (HCA) rules instead of mark-to-market (MTM) rules to value their assets.

The American Bankers Association (ABA) wrote a September 2008 capletter to the Securities and Exchange Commission that said, “The problems that exist in today’s financial markets can be traced to many different factors. One factor that is recognized as having exacerbated these problems is fair-value accounting.”

The ABA’s argument goes like this: If assets were valued at their historical cost, a plunge in prices in the market wouldn’t trigger sell-offs because it wouldn’t affect the regulatory capital ratios that financial firms must maintain.

Because banks and some other financial services firms are sometimes required to value their assets using mark-to-market (or fair value) methods, when prices of some of those assets plunged, their capital levels also dropped. Regulations require banks and other financial firms to maintain certain capital levels. So when prices of some assets plunged, firms sold them quickly as a way to get them off their balance sheet and boost levels of less risky assets.

However, those “fire sales” had side effects: As some institutions sold off these risky assets (mostly asset-backed securities), prices plunged further, which then required more companies to sell more assets to maintain capital levels required by the regulations.

The result? A “liquidity black hole” that rippled across the financial markets and helped tip the economy into the deepest recession since the Great Depression.

The ABA and others have argued that by using historical cost instead of mark-to-market, asset levels wouldn’t have precipitously dropped, fire sales would have been avoided and the dangerous ripples that spread throughout the global financial system in 2008 could have been muted or eliminated.

Since the crisis, policy makers, regulators, Wall Street executives and academics have been wrestling with the question of how to prevent future financial crises. Could the solution be as simple as changing what accounting methods regulations require?

Finding evidence

All the arguments for or against changing accounting methods have a common weakness: They are theoretical, rather than grounded in real-world data.

Perhaps even more importantly, they don’t take into account the complex interactions between accounting methods and regulations. They also fail to account for other, unintended consequences that such a regulatory change might have on trading behaviors.

Research by UNC Kenan-Flagler finance professors Christian Lundblad and Chotibhak (Pab) Jotikasthira suggest the debate about accounting methods is, at best, misplaced, and at worst, might fail to protect us from extreme financial market volatility.

They use detailed data about the investment decisions made by insurance companies before, during and after the financial crisis to pick out what impact accounting methods have on financial firms’ investment decisions.

In “Is Historical Cost Accounting a Panacea? Market Stress, Incentive Distortions and Gains Trading,” they draw on data from 1,882 insurance firms over seven years, from 2004-10. In “Mark-to-Market Accounting and Systemic Risk: Evidence from the Insurance Industry,” they use data from 2,312 insurance firms over the same period.

They wrote both papers with Andrew Ellul of Indiana University and Yihui Wang of Fordham University and the Chinese University of Hong Kong.

Unlike the theoretical debate about what might have happened with a different set of accounting rules, the insurance company dataset allowed the researchers to observe what insurance industry investment managers actually did under either MTM or HCA rules.

Insurance companies, like banks, are subject to regulatory capital requirements. But not all insurance companies are required to use the same accounting rules. Property and casualty (P&C) insurers must use MTM methods, like banks, but life insurers use HCA methods, except in the rare circumstance where an asset is “in or near default.”

The insurance company dataset, drawn largely from information collected by the National Association of Insurance Commissioners, allowed Lundblad and his colleagues to actually observe how investment managers made decisions before the financial crisis and during it, depending on which accounting methods they followed. And because the insurance companies are regulated on a state level — where there may be differences in how closely they’re required to follow one accounting method or the other — the researchers could even observe differences in behavior among life insurance companies and among P&C insurers. That means they could rule out industry differences that might otherwise be influencing investment decisions.

Accounting isn’t the answer

So would changing accounting methods help us avoid future financial market meltdowns? Probably not.

“I wouldn’t say that one is categorically better than the other,” Lundblad says. “It’s important that there are tradeoffs and potentially unanticipated consequences with either.”

Here’s what the researchers found.

The P&C insurers that were, like many banks, required to use MTM accounting, were more cautious before the crisis in acquiring those kinds of assets. They were less likely to load up their balance sheets with riskier, asset-based securities, presumably because they recognized the possibility they might have to unload them quickly if credit agencies lowered their ratings on those securities or their prices dropped quickly.

The life insurers, on the other hand, tended to engage in a different kind of behavior. First, prior to the crisis, they disproportionately purchased risker securities, perhaps knowing they wouldn’t have to face the accounting consequences of future valuation decline.

Second, during the crisis, they engaged in so-called “gains trading.” Faced with a widening gap between the book value of their risky assets and their actual market prices, the insurers tended to sell off the assets that had increased the most in value – things like corporate bonds or government treasuries. That allowed the life insurers to recognize big gains and strengthen their balance sheet, but it also produced system-wide downward pressure on the prices of those kinds of assets, too.

As a result, as values for asset-backed securities plunged, increased sales of other types of assets also caused their values to drop, creating spillovers to markets that were otherwise unrelated to the distressed securities. Prices across the financial markets, even in asset classes that were less risky than the asset-backed securities, dropped. This threatened the stability of the entire system.
So switching to historical cost accounting also would have unintended, potentially negative consequences.

Lundblad says the two papers highlight how closely entangled accounting methods and financial system regulations are. Preventing future crises, then, is not as simple as just changing accounting rules. In fact, there might be no simple answers and no guarantees that new rules will prevent future problems.

“We view it as a necessarily incorrect system,” Lundblad says. “There will always be unintended consequences. In the face of that, the best we can do is try to get a handle on all the different things that can happen and guide improvements to all aspects of the regulations.”

(Reprinted with permission from University of North Carolina Kenan-Flagler Business School)

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