Nestlé India Executive Board accepting the CRII Most Trusted Brand recognition

At a special session, the Executive Board at Nestlé India Ltd, led by CMD Suresh Narayanan (centre), received the CRII Most Trusted Brand Award from CRII Guild Members, including Abhilash Misra (Director, India and South Asia Outreach, Chicago Booth) and Anupam Kaul (Head, Institute of Quality, Confederation of Indian Industries); Nestlé India India was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey; during the ceremony, Nestlé India was also inducted into the esteemed CRII Guild

Dabur India Ltd accepting the CRII Most Trusted Brand recognition

Sunil Duggal, Dabur CEO (second from right) and Byas Anand, Head Communications, Dabur India, accepting the CRII Most Trusted Brand Award, after Dabur India was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey; during the ceremony, Dabur India was also inducted into the esteemed CRII Guild

Hindustan Unilever Ltd awarded and inducted into the CRII Guild

After the incorporation of HUL into the CRII Guild, Rajeev Batra, Group Head, Corporate Affairs, HUL, addressing the CRII board on behalf of HUL Chairman and Managing Director, Sanjiv Mehta, while accepting the CRII Most Trusted Brand Award; HUL was assessed as being amongst the top-three most-trusted consumer brands on quality in the FMCG industry in the CRII Annual National Consumer Survey

CRII and University of Chicago Booth School of Business sign a wide ranging MoU

After the momentous signing of the Memorandum of Understanding between CRII and the University of Chicago Booth School of Business, William Kooser (Associate Dean, University of Chicago Booth School of Business) accepts the Confederation Guild testimonial on behalf of Chicago Booth

Union Ministry of MSME, Government of India, being inducted into the Confederation Guild

Honourable Union MSME Minister Sh. Kalraj Mishra (second from right) accepting the CRII Guild testimonial in the presence of (extreme right) Bharath Visweswariah, Executive Director, UChicago Center, New Delhi, India, (extreme left) Kartik Narayan, Executive Director, CRII, and Param Khanna, Executive Director, CRII

Union Ministry of HRD, Government of India, being inducted into the Confederation Guild

(Centre to right) Honourable Union HRD Minister Dr. Ram Shankar Katheria, William Kooser (Associate Dean, University of Chicago Booth School of Business) and Abhilash Misra (Director, India & South Asia Outreach, University of Chicago Booth School of Business)

Foodpanda being inducted into the Confederation Guild

Foodpanda, represented by the Foodpanda India CEO Saurabh Kochhar (center), accepting the CRII Guild testimonial, in the presence of Kartik Narayan (left), Executive Director, Confederation of Retail Industries of India

PolicyBazaar being inducted into the Confederation Guild

PolicyBazaar.com, represented by co-Founder, CFO & COO Alok Bansal (right), accepting the CRII Guild testimonial, in the presence of Rushil Khanna, Executive Director, Confederation of Retail Industries of India

FabFurnish being inducted into the Confederation Guild

Ashish Garg, co-Founder FabFurnish.com, accepting the Confederation Guild testimonial on behalf of FabFurnish.com, in the presence of Param Khanna (left), Executive Director, Confederation of Retail Industries of India

 

R&B Special Feature: The Skills That Make Entrepreneurs Extraordinary (Stanford Graduate School of Business)

Eilene Zimmerman
Eilene Zimmerman

An author finds what it takes to be a successful entrepreneur…Five years ago, Amy Wilkinson was attending a birthday party in New York City when she looked around at the prominent guests and saw several well-known entrepreneurs.

They included the founders of Google, eBay, and Gilt Groupe.That got Wilkinson, a fellow in the White House Trade Office at the time, thinking. She wondered what had made these entrepreneurs successful when so many others had failed.

Screen Shot 2016-01-11 at 5.11.44 pm

“I decided to study the most successful entrepreneurs to figure out what skills they had in common,” says Wilkinson, a lecturer at Stanford Graduate School of Business. Thus began her research odyssey: 200 interviews with leading entrepreneurs, including the founders of LinkedIn, Spanx, Chipotle, and Airbnb.

After analyzing nearly 10,000 pages of interview transcripts, more than 5,000 pieces of archival and documentary evidence, and some 4,000 pages of academic research, Wilkinson teased out six skills shared by the most successful entrepreneurs and wrote a book about them. Wilkinson says extraordinary entrepreneurs are “creators” who aren’t necessarily born with an ability to build and scale companies successfully. They work hard and exploit these six skills:

Find the Gap

Steve Ellis wanted to create a Mexican fast-food restaurant that was, at the same time, the antithesis of fast food: made-to-order with high-quality ingredients. In founding Chipotle in 1993, he also created a new dining category —fast casual. This ability to see opportunities and unmet needs that others don’t and then find innovative ways to fill them is what innovative enterprises do, Wilkinson says.

Drive for Daylight

In the same way race car drivers keep their eyes fixed on the road ahead while seeking opportunities to pass a competitor, successful entrepreneurs focus on the future, unconcerned about the constraints of their “lane” or the position of their competitors. Chobani yogurt founder Hamdi Ulukaya, for example, took his company from zero to $1 billion in annual revenue in five years by making decisions with an eye toward the future. That included buying and rehabbing a decaying yogurt plant despite having only a few thousand dollars of available cash. Today, Chobani Greek yogurt sales are about half of all yogurt sales nationwide.

Fly the OODA Loop

This framework for rapid decision-making was created by a U.S. Air Force fighter pilot during the Korean War, but it can help entrepreneurs too.

This framework for rapid decision-making was created by a U.S. Air Force fighter pilot during the Korean War, but it can help entrepreneurs too.

An acronym for “observe, orient, decide, and act,” this framework for rapid decision-making in fast-changing environments was created by Col. John Boyd, a U.S. Air Force fighter pilot, during the Korean War. For entrepreneurs, Wilkinson says, this means continually updating their assumptions and moving quickly from one decision and iteration to the next. David Sacks, PayPal’s first COO, told Wilkinson that PayPal’s team would look at new features that competitors were building and quickly iterate. When Dotbank.com, for example, gave a $10 bonus to those who signed friends up for its service, PayPal rolled out a similar offer within a week, and added a $10 bonus for the new customer, too.

Fail Wisely

“There’s a lot of hero worship in startup circles,” Wilkinson says, “but they’ve all failed. Every single person I met with talked about failure.”

Successful entrepreneurs understand the key to avoiding more catastrophic mistakes is to make a series of smaller errors. They test ideas in low-risk environments as an inexpensive way of gathering insights to determine whether a product or idea will take off. Some concepts work and some don’t, but in either case, the results make creators smarter and more resilient, says Wilkinson.

Network Minds

Entrepreneurial success, says Wilkinson, involves solving multifaceted problems with the help of a diverse group of thinkers. They build on each other’s ideas to overcome the problems that arise in growing their businesses.

Gift Small Goods

Screen Shot 2016-01-11 at 5.20.55 pmWhether it’s forwarding a résumé, writing a few lines of code, passing an opportunity on to a colleague, or critiquing a proposal, giving brings rewards. Wilkinson says entrepreneurs who build positive relationships by looking for ways to provide help gain a competitive advantage. “This was a surprise to me,” she says. “It’s the result of the rapid transmission of information, especially through social networks, so our reputations are 100% known. That forces better behavior.”

Wilkinson was also surprised to find the most successful entrepreneurs are not comfortable in their success but instead keep striving. The most successful entrepreneurs tune out naysayers. “These people are building new things and solving new problems all the time,” she says. “They have had to learn to get comfortable with being uncomfortable.”

Amy Wilkinson is a lecturer in management at Stanford Graduate School of Business. Her book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs, was published by Simon & Schuster in February.

(Printed in CRII’s Retail & Business with permission from Stanford Graduate School of Business; gsb.stanford.edu/insights; Retail & Business is India’s leading retail publication)

facebooktwittergoogle_plusredditpinterestlinkedinmail

Leave a Reply